Monday, 4 June 2012

agIdeas No. 04 | Made Thought


agIdeas is an annual International Design Week.  Each year agIdeas brings 40 internationally acclaimed creative people to Melbourne, those who have pushed the boundaries and excelled in their area of creativity.

To see a full list of the speakers and learn a bit more about agIdeas, head over to their website.


No. 04  | Made Thought [website]

What really impressed me about MadeThought was their use of simple elements carried through a brand to create interesting and exciting design solutions.

We got to see MadeThought's work on Design Miami as well as Established & Sons. Both very inspirational and interesting! We also got a sneak peak at amazing work for paper company GF Smith that hadn't been shared yet.


The work has now been shared on September Industry and you can take a look at more work there.

MadeThought also shared 4 steps to being a better designer:

  1. Learn how to balance concept/style/function
  2. Be brave & take risks
  3. We are not artists - we have to justify our work
  4. Have fun

I think one of the most common points that all these speakers made was to be brave, and just go with an idea even if you don't know how it will turn out, or if it will work.  Many of the work that turned out the best and won awards started from a place of uncertainty and sheer bravery to follow through on an idea that was unclear and 'dangerous' (by dangerous I mean that it might have failed).

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